Even those of us that have already placed an order hear nothing and have no way to communicate with FIAT. We (the first 500) and current FIAT owners in the U.S. could be the cheerleaders pumping up FIAT but there is little to pump us up.
Very good point. I have Prima Edizione #49 on order and am perplexed about the complete lack of information flowing from Fiat. They should be doing something with the www.ciaofiat.com site - like providing a registry. They should also reach out to their fans and early adopters as we can help them sell more cars. No communication is kind of odd marketing.
It is frustrating, no doubt, but here is the time-line to get a perspective of where we are in this thing:
Nov 17 intro.
Late Dec/Jan cars start slowly getting to dealers that are ready.
Feb 28th Dealers should be up and running with more cars starting to show up.
March full scale advertising and away we go.*
Cars are still pre-production and there could even be changes. You can't spend millions advertising the Euro car because the US car is different and you can't advertise the US car yet because it is not even in series production.
I'd say go with the flow and soak up all you can about the Euro car now, then on Nov 17-18, there will be plenty to read about the US car.
This reminds me of waiting for Christmas or the Holidays. You want it to come and then when the day finally arrives, it's over in a flash.
I'm trying to soak it all up and enjoy the anticipation.
Best regards, Chris
* This time-line is compiled from various sources, it is subject to change, but I believe it gives a good idea of the time these events should happen, give or take.
There's a reason the $500 deposit is fully refundable. I kind of like the anticipation, honestly. We'll know everything in a week or so, anyway.
A registry would be really cool, though.
I have a registry that will be up soon, once the cars and dealers are in position. It will be a separate page on my blog.
The registry will be based on actual delivered cars, right now we only have reserved our cars.
I'll have more on this on my home page, but we'll be able to safeguard the authenticity of the cars and document the history of them. There will also be interesting information that can be recorded about each car.
Even though I badly want the Abarth version, Im going to be changing the wheels, brakes and suspension out anyways. Want to make it my own so I dont want to spend the money for the abarth name when Im going to be changing alot of it out. So Ill settle for the non-turbo version and wait for an add on s/c like they have concept in europe or an add on turbo w/ a few psi. I have an inside source with a Unitronic tuner and word is theyre going to be working to get possible tunes for the 500 as well so thered be a couple extra hp/tq to be had for the n/a guys.
Now that the Nov 17 event has passed, I would still agree that Fiat has amazingly missed a rare and incredible marketing opportunity. They should be feeding the Prima purchasers information, creating a registry, having us be part of their marketing plan, etc. I'm not a marketeer, but I work directly with several, and they'd never have missed to opportunity to work very closely with such an enthusiastic group of early adopters. It really worries me that Fiat just doesn't seem to get it.
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