hmmm..appears to be only one club in Californa. Not truly impressed with either the mechanics of the web site, (audible clicks? really?) and the overall theme...(I'm an IT CIO) but if this is something official, thats good news.
Certainly interesting. Someone's gotta start it, right? I'm not surprised they only have one regional director so far, considering the first 500 cars haven't even been built yet! :P
A number of grandiose-sounding claims (award-winning this and that before they're even up and running, five-hundred events anticipated in 2011, etc.), and they're charging a membership fee. Although the website says they're the "official lifestyle and social club of the Fiat 500, Abarth and Cinquecento in the United States", there is no evidence of any official ties to Fiat. (Must say I'm also not a fan of their slogan, "Luv Again.") On the plus side, they're apparently making arrangements with a number of Fiat dealerships for 10% discounts on accessories.
It'll be interesting to see how things shake out with the online community of US enthusiasts. Right now there's Chris's forum here, a natural offshoot of his outstanding blog and the home of PE waiters, but which has limited functionality. The 500 Madness forum looks like it'll be focused on the aftermarket, as 500 Madness is the first tuner to link themselves to the car. Then there's the Fiat Scene forum, which looks very promising with its clean format and full functionality. I've also seen one or two other sites that appear to just be unresponsive excuses for ads.